Students at John F. Welch College of Business at Sacred Heart University will soon participate in marketing studies and initial testing of the Wocket(TM), NXT-ID’s next generation biometrically Secure Smart Wallet.
NXT-ID is a biometrics company focused on the growing m-commerce market.
The Wocket™ is a new biometrically secure smart wallet designed to replace the traditional wallet and the number of cards consumers carry. Its dynamically programmable magnetic stripe, NXTCard can replace more than 100 cards and can include medical records, ID, coupons etc. that are currently kept in a wallet, with one single secure card.
In the initial phase of the project, students will research the market, the competition, and consumer trends related to the Wocket. The second part of the project will be primary research (surveys and focus groups) on the product, its features, possible marketing positioning and pricing and the final phase will be live on campus testing.
On January 25, 2006, Jack Welch, the former Chairman and CEO of General Electric, gave an endowment and his name to Sacred Heart University’s College of Business, which is now known as the John F. Welch College of Business.
“We are delighted to be announcing this collaboration with the John F. Welch College of Business,” said Mr. Gino Pereira, CEO of NXT-ID, Inc. “It is particularly relevant as one of our initial target group of customers for the Wocket are college students and campuses where there is a unique combination of open loop and closed loop payment systems combined with a particular need for security with access control to buildings.”
“We are looking forward to working with Nxt-ID and their innovative technology,” said Kwamie Dunbar, assistant professor of Finance at the John F. Welch College of Business. “This gives our students the type of real life hands on experience that the College prides itself on.”
About the John F. Welsh College of Business
The John F. Welch College of Business at Sacred Heart emphasizes core business skills and knowledge, communications skills, and ethics. We stress hands on learning, understanding of the global marketplace, and state-of-the-art technology. The College enrolls over 950 students in undergraduate and graduate degree programs and the faculty consists of more than 40 professors, who are recognized scholars and experienced practitioners in the business world.
About NXT- ID Inc. – Mobile Security for a Mobile World
NXT-ID’s wholly owned subsidiary, 3D-ID LLC, is engaged in biometric identification has 22 licensed patents in the field of 3D facial recognition
www.nxt-id.com, http://3d-id.net/
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